Shaping one’s own unique image is inextricably linked to developing one’s own Corporate Identity (CI) strategy. Corporate apparel is an extremely important and increasingly recognized element of any organization’s image. It can also significantly impact employee identification with the organization both internally and externally. Employee attire alone, of course, isn’t enough to build a strong, recognizable brand within the broader organization, but it certainly supports this process.
A growing number of large companies are considering clothing as part of their marketing strategy, aiming to increase brand recognition among thousands of others. In the case of corporate apparel, this often involves embroidering the company logo or emblem on the garment, or featuring specific branding (e.g., pilots, transport employees), or a special design (e.g., security guards, police, musicians). Our company offers tailoring of corporate apparel based on customer designs, our own designs, and also develops custom designs.